Monthly Archives: November 2015
Philip Kotler’s defence strategies are are the perfect way to counter any marketing attack. Here’s how to use them in your marketing strategies
Philip Kotler’s attack strategies are the perfect way to take your competitors down a notch. Here’s how you can use them in your marketing strategies!
Asking the right post-sale questions depends on what the outcome of the deal was. Here’s what you need to ask to properly analyse what happened!
When putting together sales proposals, you need to make sure that the eventual sale will actually be worth your efforts. Here’s what you need to consider
Confirming customer requirements is crucial to landing any sale. Use our simple step-by-step guide to make sure that you never get caught by surprise!
Add-ons, up-selling and cross-selling are great ways to boost the value of your sale, but you need to be careful about when to suggest them.
The APAC model of ‘Acknowledge, Probe, Answer, Close’ is a great way to slow down and tackle any sales objection properly. Here’s how it works!