Monthly Archives: November 2015

The 5-step consumer buying process

The consumer buying process maps out the stages people go through before they buy a product. Here’s how best to influence someone at each stage.

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Survive any marketing onslaught with Kotler’s 6 defence strategies

Philip Kotler’s defence strategies are are the perfect way to counter any marketing attack. Here’s how to use them in your marketing strategies

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Win the marketing war with Kotler’s 5 attack strategies

Philip Kotler’s attack strategies are the perfect way to take your competitors down a notch. Here’s how you can use them in your marketing strategies!

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How to ask the right post-sale questions

Asking the right post-sale questions depends on what the outcome of the deal was. Here’s what you need to ask to properly analyse what happened!

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3 things to consider when writing sales proposals

When putting together sales proposals, you need to make sure that the eventual sale will actually be worth your efforts. Here’s what you need to consider

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5 steps for confirming customer requirements

Confirming customer requirements is crucial to landing any sale. Use our simple step-by-step guide to make sure that you never get caught by surprise!

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Add-ons, Up-selling, Cross-selling: When to do it?

Add-ons, up-selling and cross-selling are great ways to boost the value of your sale, but you need to be careful about when to suggest them.

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Handling objections: Acknowledge, probe, answer, close

The APAC model of ‘Acknowledge, Probe, Answer, Close’ is a great way to slow down and tackle any sales objection properly. Here’s how it works!

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